Many small businesses struggle for survival these days largely because of very stiff competition. Many of them are out there wanting to outshine the others and get noticed. Some are spending a fortune promoting their businesses to grab attention. There is some good news here because there are very many ways to promote your business without spending a fortune.
There is ample research evidence supporting the fact that human achievements begin with the “self.” Sustaining these achievements requires a positive self-esteem. If you run a small business, you need a very high self-esteem to take that business to the height of your dreams. It is your self-esteem which defines your value as a person and how valuable you are to your business.